JAMES ALEXANDER STEER

Creative Project Director

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MY BIO

An experienced creative project director with over 10 years in marketing & advertising, developing blue chip brand platforms through integrated campaigns.

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PAST EXPERIENCE

What I’ve Done

LEAD PROJECT DIRECTOR, M&C SAATCHI

October 2015 - Present

Clients - Tourism Australia (currently), previously TAB, Optus, eBay, Moccona (JDE)

Reports to - Managing Director

Direct reports - 6 Project Managers
Role - Overall financial & project accountability for Campaign Strategy, Creative & Production TTL – TVC, Digital, Social Content, Activation, Print.
Recent Projects:

Tourism Australia - New Brand Campaign - In progress, 2019.
Tourism Australia - Led winning pitch bid of 21 agencies 2018.
TAB - Brand refresh - 2019
Optus English Premier League Platform Launch, 2017.
Optus Entertainment 1.0 & 2.0
Optus Iphone 7 Launch
Optus Samsung GS8 Product Launch
eBay – Checkout eBay Campaign 2016
eBay Xmas Campaign 2016

Day to day:

Strategy & Planning Phase:

Play a consultant role to support the Strategy, Creative and Account leadership on the specific client during the strategy phase as they develop a strategic prop.
Participate in client and internal collaboration sessions and workshops as and when requested.
Facilitate a working session to ensure the problem is well defined;
Produce ballparks and tentative project timelines at the start to help set the project on a path to success from the get go;
Engage integrated production, and specialist (Creative, TV, Digital, Social, Print, UX, Design, Tech) resources at the
start, or as required to consult on the brief.

Creative Development Phase:

Participate in internal creative briefing;
Work collaboratively with creative team to produce concepts;
Participate in internal creative reviews as and when requested;
Collaborate with Traffic to ensure the right type and number of resources are
deployed on projects – request specialist resources as and when required;
Manage scope creep to ensure creative development stays on track, and on
brief;
Upon approval of the solution and creative idea/direction, develop an Integrated Production Brief.

Production Phase:

Facilitate Integrated Production kick-off;
Sourcing production assets from the client;
Ensure QA processes are adhered to at each phase of the project;
Support day-to-day communications with internal team (coordinate meetings, notes, status reports, task
lists, etc.);
Manage scope creep to ensure production stays on track, and on brief.

Reporting Phase:

Project wrap: Facilitate post launch ‘reflection’ sessions to shar learnings with other PDs/PMs, and include broader teams when possible;
Project Reconciliations: Ensuring all internal and external costs are reconciled against project budgets
within 2 weeks of delivering the final project asset;
Generate a Project Report.

Financial Management:

Setting realistic project budgets and managing project resources and timelines to ensure overages are kept to an absolute minimum;
Educating broader project teams on how a project is run profitably on time, on budget;

PROJECT MANAGER, PRECINCT GROUP (ENERO/BMF GROUP)

August 2010 - September 2015

Clients - ANZ, CBA, E&Y, FPA, Honda, IAG, IBM, Samsung, Optus, Woolworths

Reports to - Head of Production

Direct reports - Project Coordintors & Production Assistants

Role - Responsible for mid-large campaign budgets, production & logistics - Event & Brand Activation, Content Digital, Print.

Day to day responsibilities very similar to M&C role , I.E - Project Management, Facilitating Strategic & Creative Development, overseeing integrated Production, fiscal management & reporting etc.